Recently, the Meadin Academy Research Institute released the “TOP200 Global Hotel Brands (Greater China) in November 2024.” Among them,
Hampton、Holiday Inn Express、InterContinental、Hilton、Crowne Plaza、Holiday Inn、Kyriad Marvelous Hotel、Super 8、Marriott OYO ranked in
the top ten of the overall list.
From the data, it can be seen that the average index of the TOP 10 brands increased by 2.09% month-on-month, showing the continuous enhancement
of these brands’ competitiveness and brand influence in the market. At the same time, the average index of the TOP 100 and TOP 200 brands also increased by 2.06% and 1.33% respectively, further indicating that the hotel industry in the Greater China region is gradually recovering after a period of adjustment, with brand effects and market recognition continuously improving.
From the group dimension analysis:
Number of group brands - Marriott International, Wyndham Hotel Group, Accor Hotels, Hyatt Hotels Corporation, InterContinental Hotels Group, Hilton Hotels, Radisson Hotel Group, Langham HotelGroup, Louvre Hotels Group, and Saville Hotel Group ranked in the TOP 10 with 23, 16, 15, 12, 11, 10, 7, 5, 5, and 5 brands respectively. In addition, the newly emerging hotel groups Wuhan Urban Landscape Asset Management (Group) Co., Ltd. and Centara Hotels & Resorts have shown positive market expansion trends, indicating that new forces are continuously emerging in the market, injecting new vitality into the
industry.
Group brand index growth - 60% showed month-on-month growth, indicating that most groups can timely adjust their strategies in response
to market changes, enhancing brand influence and market competitiveness.
However, 36% of hotel group brand indices showed a month-on-month decline, which may be due to intensified market competition,
changes in consumer demand, and other factors. Therefore, for hotel groups, continuously paying attention to market dynamics, strengthening brand building and innovation, and improving service quality will be key to maintaining and enhancing brand competitiveness in the future.
MEADIN Brand Index(MBI) - Brand Value Inquiring Platform
MEADIN Brand Index (MBI) mainly analyzes the brand's communication power in the Internet from three dimensions: media index, comment index and investment index. This is a free data analysis service provided by the Meadin Brand Index Monitoring System (MBIMS), which is independently developed by MEADIN ACADEMY.
Calculation formula: MBI=a * MI+b * CI+c * II
Note: MBI refers to the MEADIN Brand Index (MBI data of a certain brand); a, b and c refer to the weighted coefficients in the system; MI (Media Index) refers to the media index; CI (Comment Index) refers to the comment index; II (Investment Index) refers to the investment index.
Note: Enterprises or individuals can refer to brand index data to monitor and predict brand development, but the MEADIN Brand Index cannot be completely equivalent to its brand development.
(1)Media Index (MI): The number of positive news related to brands’ keywords reported by major media, mass media, industry media, and self media over a period of time.
(2) Comment Index (CI): The accumulation relates to user reviews towards a certain brand’s opening hotels on various OTA (Online Travel Agency) websites over a period of time.
(3) Investment Index (II): Over a period of time, the franchise and development status of a certain brand in the Greater China market, including accumulative opening status, new opening status, accumulative signing status, new signing status, urban coverage density, investment owner attention, etc.
MEADIN ACADEMY – Culture and Tourism Industry Data Center
MEADIN ACADEMY has been engaging in buliding a Culture and Tourism Industry big data analysis platform, utilizing "data productivity" to change cognition and improve enterprise efficiency. It provides diversified big data solutions based on intelligence, data, and services for enterprises and public institutions which are looking forward to entering and expanding culture and tourism and rental real estate businesses. Transforming numbers into facts, the platform assists enterprises in making important decisions and identifying investment risks.
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